
“It becomes part of their identity and how they see the world.” “Kids became attached to their glasses,” said Hertel. She quickly discovered that no one was addressing the problem. She learned more about the challenges around kids’ glasses and researched beyond what doctors and boutiques could offer. Hertel joined the board for Vision to Learn in Los Angeles, a nonprofit that conducts mobile eye exams and provides access to families in need. And finding an exact replacement? Brands often discontinue styles or produce limited sizes, forcing parents to start the painful process all over again. Adding in kids’ short attention spans and a parent’s busy schedule, Hertel quickly saw that families were only settling for good enough.Īnd what happens after they settle on a pair of glasses? Kids often break these glasses, lose them, or quickly outgrow them. They were only two or three years old when they first needed glasses, and I started trying to find the right option for the pretty serious prescriptions they needed.”įinding frames with the right color, style, and fit was nearly impossible, especially in one store visit. “I have three kids, and two of them have worn glasses since they were really little. For Fitz Frames founder, Heidi Hertel, shopping for glasses for her kids was not fun. If you think finding the right pair of glasses is tough as an adult, these challenges are only amplified for kids. What’s driving these high numbers? Besides the proliferation of devices and potentially harmful screen time, screenings have increased for detecting early vision problems. wear prescription glasses, and 1 in 20 preschool-aged children need corrective glasses. Today, nearly 20 million children in the U.S. Read more to see how the Wizeline team successfully completed the product development process from start to finish.
APP FOR GLASSES FRAMES DOWNLOAD
The Fitz Frames app is available for download on the App Store. It is now the only provider offering facial measurement and custom style at an affordable price point. Wizeline brought engineering expertise in augmented reality (AR) and iOS development to help Fitz Frames solve the challenge of outfitting young kids with glasses without a trip to the optometrist in less than a year. Wizeline worked with Fitz Frames, a Los Angeles-based company printing 3D custom glasses for kids, to develop an application to provide customers with an enhanced eyeglass-fitting experience.
